The IAA-Box Basics conference I attended on the 6th and 7th of November was in my opinion, a huge success! The event was very well organized and the variety of speakers was tremendous. Although there weren’t any presentations concerning online media I still enjoyed it very much. The first presentation was done by Anthony Lawrence the Group Director of Marketing, Jumeirah, UAE. He explained how... [read more]

[via Adblog]Because of my industry nature, I always check ranks and traffic statistics for the websites, especially in the Arab world. In Ramadan, I notice something a bit strange. All websites that have entertainment content showed a dramatic decrease in their traffic. Why is that?   Ramadan is a month where everybody is supposes to leave all kinds of entertainment... [read more]

Air Arabia has launched a number of online campaigns with Jeeran, and it discovered the most effective method in which it can reach their appropriate target and at the same time save money, because advertising on Jeeran in particular and online media in general is more cost-effective than TV channels,... [read more]

Jeeran has been improving rapidly in the online market as a leading social community website. At the same time, Jeeran was improving as an advertising vehicle since the early beginnings. We have asked some of our top clients to provide us with their feedback about Jeeran, and they have kindly sent these precious words:  Dana Adhami  ‘For the last two years, Jeeran has constantly exceeded... [read more]

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The Internet is fast becoming an essential component of any major ad campaign. As measured by Nielsen//NetRatings in its 2003 Spotlight on Advertising Report, top cross media advertisers such as Ford Motor Company, Johnson & Johnson and Verizon Communications strengthened their online ad presences by at least 30% from 2001 to 2002. Media mammoths AOL Time Warner and Walt Disney Company each... [read more]

Posted by: Khalidah El Mufleh   This is the title of an article I read in Campaign Middle East Magazine. The article discusses and analyses the Jordanian Advertising Market in all its outlets and expertise.   What I enjoyed the most about it is that it is a thorough research that tackled all advertising means in the kingdom and what tops the list.   The findings of the article were that press... [read more]

Posted by: Khalidah El Mufleh   So are the hype and boom of the dot-com back or what?   To answer the question; you bet it is. This morning as I was doing my daily digging for good articles and/or blogs dedicated to advertising, I found a great one by Elinor Mils.   At the beginning of the Internet, a lot of dot com companies emerged to the surface, but not all of them were successful and here... [read more]

  You need to engage 500,000 opinion makers, not pester 100,000,000 nobodies!!   What a powerful slogan that holds a deeper meaning to the definition of targeted advertising.   Till recently; online advertising was still taking the first steps in this huge field, and it was considered a hype that will end soon, like anything in its beginning.   We started experiencing the direct email advertising,... [read more]