The IAA-Box Basics conference I attended on the 6th and 7th of November was in my opinion, a huge success! The event was very well organized and the variety of speakers was tremendous. Although there weren’t any presentations concerning online media I still enjoyed it very much. The first presentation was done by Anthony Lawrence the Group Director of Marketing, Jumeirah, UAE. He explained how... [read more]

[via Adblog]Because of my industry nature, I always check ranks and traffic statistics for the websites, especially in the Arab world. In Ramadan, I notice something a bit strange. All websites that have entertainment content showed a dramatic decrease in their traffic. Why is that?   Ramadan is a month where everybody is supposes to leave all kinds of entertainment... [read more]

Posted by: Khalidah El Mufleh Last week, I attended the second IAA Conference under the theme "Out of the Box"; I had a blast in these couple of days and met so many exciting people. Speakers were suitably chosen and the event was excellently executed. Zeid Nasser hosted the vent and did a great job; I really believe that media runs in his vines and I admire his dedication and... [read more]

Posted by: Khalidah El Mufleh The week is finally over; a long week filled with excitement and a lot of late hours and extra loads of work, but we loved every minute of it. Jeeran team created a blast in Webex; the exhibition took place in Hayyat Amman Hotel Sunday through Tuesday. Exhibitors and visitors of Webex unanimously agreed that Jeeran was the most creative and noticeable booth... [read more]