In online advertising, one of the most difficult type of demographics to target are females. In Jeeran, females are 16% of the network population (members and visitors). At first, this percentage might be considered low, but when you consider our Jeeran total numbers (Million Members and 3.2 Million unique visitors) it ends up being sizable portion.

As an online social community, Jeeran opened the door for females to get in touch with the world through its services. Females shared their thoughts through blogs, their memories through photos, and built up their own space and life style through websites.

Woman content plays a great role in Jeeran members’ websites. Woman usually chooses website categories like woman, home and family, personal pages and shopping; which resembles the character.  These categories are almost 25% of Jeeran network.

What is more is that these categories increase the opportunity of advertising. A lot of websites offer specific audience. However, Jeeran online community offers a variety of audience to target. Advertisers are looking for advertising solutions that can promote their female consumer products. Well, Jeeran is one of the websites that succeeded in promoting these products through its community.

In the past few years, Jeeran launched a number of campaigns that targeted Woman. Trademarks like Davidoff, Cartier, Herbal essence, Paris Gallery, Tiffany & co., Yoop, and Stella McCarthy realized that Jeeran is an excellent vehicle to reach out females in the Arab World. In the next couple of years, females’ number in Jeeran is expected to be the double or even more, which will also increase the advertising opportunity up to the double or even more.

Ahmed Qandil

Online Sales Coordinator