Air Arabia has launched a number of online campaigns with Jeeran, and it discovered the most effective method in which it can reach their appropriate target and at the same time save money, because advertising on Jeeran in particular and online media in general is more cost-effective than TV channels, radio stations or any other type of media.

Air Arabia campaigns targeted almost all the Arab countries plus some foreign counties and they managed to reach their target effectively. Air Arabia knows that consumers are always online listening to music, communicating with other people, reading news or even searching for a piece of information and this type of services is provided in websites like Jeeran.  Thus, a lot of brands and industries are moving toward online advertising and paying a little attention to other media.