Posted by: Khalidah El Mufleh
This is the title of an article I read in Campaign Middle East Magazine. The article discusses and analyses the Jordanian Advertising Market in all its outlets and expertise.
What I enjoyed the most about it is that it is a thorough research that tackled all advertising means in the kingdom and what tops the list.
The findings of the article were that press media comes first which does not come as a surprise. The author of the article took enough time to study and interview concerned parties that will give him a correct perspective on the big picture.
Our one and only, Omar Koudsi was one of the interviewees to discuss online advertising in
"Omar Koudsi, president of Jeeran, says: “People are really beginning to understand the potential of online. People aged 12 to 21 don’t spend much time in front of the TV anymore. They are online. Media campaigns are starting to reflect that. But we have to break down years of tradition.
“Most of the campaigns that we get are because people are looking for the cool factor. Very few companies pursue online as a real medium.
“Some people just want to do what is comfortable, and when they hear the technological terms associated with online, they don’t understand.”"
