Posted by: Khalidah El Mufleh   This is the title of an article I read in Campaign Middle East Magazine. The article discusses and analyses the Jordanian Advertising Market in all its outlets and expertise.   What I enjoyed the most about it is that it is a thorough research that tackled all advertising means in the kingdom and what tops the list.   The findings of the article were that press... [read more]

Posted by: Khalidah El Mufleh   So are the hype and boom of the dot-com back or what?   To answer the question; you bet it is. This morning as I was doing my daily digging for good articles and/or blogs dedicated to advertising, I found a great one by Elinor Mils.   At the beginning of the Internet, a lot of dot com companies emerged to the surface, but not all of them were successful and here... [read more]

Posted by: Khalidah El Mufleh   Being the user driven company we are; creating an active advertising channel on Jeeran was an inevitable and predictable move. However; we did not take the step on an impulse, it was rather a well planned and studied extension of the plan all along.   Ever since Jeeran started its operations in the region a few years ago, our focus was always on the end user and... [read more]